It can harness economic growth and job creation, while expanding opportunities for everyone, including women and youth. Innovation, creativity and mass entrepreneurship can provide new momentum towards achieving the Sustainable Sustainble Goals (SDGs). On World Creativity and Innovation Day, the world is invited to embrace the idea that innovation is essential for harnessing the economic potential of nations. Today, the creative industries are among the most dynamic areas in the world economy providing new opportunities for developing countries to leapfrog into emerging high-growth areas of the world economy. At the same time, creativity and culture have a significant non-monetary value that contributes to inclusive social development, to dialogue and understanding between peoples. Culture is an essential component of sustainable development and represents a source of identity, innovation and creativity for the individual and community. Essentially it is the knowledge-based economic activities upon which the ‘creative industries’ are based.Ĭreative industries –which include audiovisual products, design, new media, performing arts, publishing and visual arts– are a highly transformative sector of the world economy in terms of income generation, job creation and export earnings. It is an evolving concept which builds on the interplay between human creativity and ideas and intellectual property, knowledge and technology. The creative economy too has no single definition. Therefore, the United Nations designated 21 April as World Creativity and Innovation Day to raise the awareness of the role of creativity and innovation in all aspects of human development. The concept is open to interpretation from artistic expression to problem-solving in the context of economic, social and sustainable development. There may be no universal understanding of creativity. Creativity and innovation in problem-solving

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